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90-DAY PROGRAM FIT ASSESSMENT

Is the 90-Day Marketing System the Right Next Step for Your Firm?

Share the firm’s current marketing situation, the decision leadership needs to make, and what is getting in the way. We will determine whether the 90-day model is the right fit.

Check Your Program Fit

Focused. Independent. Designed to establish fit before either side commits to a larger engagement.

DIRECT ANSWER

What Is a Law Firm Marketing Strategy Assessment?

A law firm marketing strategy assessment is an initial evaluation of the firm’s marketing situation, goals, performance questions, and decision constraints. Its purpose is to identify the most important issue to investigate or improve before the firm commits more budget, replaces a vendor, or starts a larger engagement.

It is not a full channel audit. When deeper evidence is needed across advertising, SEO, tracking, attribution, lead quality, intake, or vendor performance, the next step may be a Digital Marketing Performance Audit.

WHEN IT MAKES SENSE

You Do Not Need Another Marketing Pitch. You Need to Know What Question to Solve.

The assessment is designed for moments when the firm has enough activity to know something deserves attention, but not enough clarity to know the right move.

01

Spend Is Rising

Marketing investment is increasing, but leadership cannot confidently connect that growth to better matters or more revenue.

02

Lead Volume Looks Fine. Quality Does Not.

Reports show inquiries or conversions, while attorneys and intake teams are questioning whether the opportunities are actually valuable.

03

The Agency Relationship Is Unclear

The firm is not sure whether a vendor needs more time, more accountability, a different scope, or replacement.

04

A New Channel Is Being Considered

Leadership is weighing SEO, Google Ads, LSAs, AI Search, or another investment and wants the decision grounded in the broader acquisition system.

05

Reporting Stops at Leads

The firm can see clicks, calls, forms, and cost per lead but cannot reliably follow performance through consultation, retention, and revenue.

06

Growth Has Outpaced Marketing Leadership

Multiple vendors, channels, offices, or practice areas now require more strategic coordination than the current structure provides.

WHAT THE CONVERSATION COVERS

A Focused Review of the Decisions Behind the Numbers.

The assessment is intentionally narrower than a paid audit. The goal is to understand enough of the situation to define the right problem and the right level of analysis.

Business goalsWhat growth means for the firm, which practice areas or markets matter, and what leadership is trying to change.
Current channelsWhere the firm is investing today across paid media, SEO, local search, AI Search, referrals, and other acquisition sources.
Performance concernsWhere reported results and the firm’s lived experience appear to diverge.
Lead and intake signalsWhat the firm knows about inquiry quality, consultation rates, retained matters, and intake performance.
MeasurementWhether current reporting can connect marketing activity to meaningful business outcomes.
Decision pressureWhat decision needs to be made now: spend more, spend differently, investigate deeper, change vendors, or improve internal execution.
THE PROCESS

What Happens After You Request a Fit Assessment?

01

Share the Situation

Provide basic context about the firm, current marketing, and the decision or performance issue that prompted the request.

02

Focused Strategy Conversation

Discuss goals, channels, reporting, lead quality, intake, vendors, and the specific uncertainty leadership needs to resolve.

03

Define the Next Best Step

The outcome may be a clear internal action, a deeper performance audit, targeted consulting, or an ongoing advisory or management engagement.

The assessment is not designed to manufacture a larger engagement.If the issue can be addressed without replacing a vendor or hiring Key Shore for ongoing work, that can be the right conclusion.
GOOD FIT

This Assessment Is Most Useful When…

The firm is already investing in growth, has a real marketing decision to make, and wants an independent perspective that looks beyond surface-level channel metrics.

  • Leadership wants clearer marketing accountability.
  • The firm is unsure where the actual performance problem sits.
  • Multiple channels, vendors, or offices need a more unified view.
  • Lead quality, intake, attribution, or ROI is part of the concern.
PROBABLY NOT THE RIGHT FIT

It May Not Be Useful When…

The only goal is a guaranteed ranking, a guaranteed number of leads, a quick tactic with no broader context, or a vendor willing to promise an outcome no responsible marketer can guarantee.

Key Shore can help evaluate strategy and performance. It cannot guarantee rankings, lead volume, signed cases, or revenue.

STRATEGY ASSESSMENT FAQ

Questions Law Firm Leaders Often Ask Before Starting.

Is the Program Fit Assessment free?

Yes. The Program Fit Assessment is a no-cost initial conversation used to understand the firm’s situation and determine whether the 90-day engagement is an appropriate next step.

Is this the same as the 90-day engagement?

No. The Fit Assessment is the initial qualification conversation. The 90-day engagement is a paid diagnostic, implementation, and operating-system engagement with defined deliverables.

Do we need to leave our current agency?

No. Key Shore can evaluate strategy, reporting, and vendor performance without assuming the current agency needs to be replaced.

What should we prepare?

Come prepared to explain the firm’s growth goals, current marketing mix, the performance concern or decision at hand, and what leadership currently trusts or does not trust about the reporting.

What happens if the 90-day model is not the right fit?

Key Shore may recommend a narrower audit, a targeted channel engagement, another service, or no engagement at all. The purpose of the assessment is to identify the most useful next step.

Does Key Shore guarantee marketing results?

No. Marketing outcomes depend on competition, budget, market conditions, the firm’s offer, intake, case economics, and other factors. The purpose of the work is to improve decision quality and performance visibility, not promise an outcome that cannot responsibly be guaranteed.

KNOW THE INVESTMENT BEFORE YOU APPLY

The fit assessment is free. The 90-day engagement is paid.

If there is a fit, the base engagement is $5,000 per month for three months. Optional add-ons will always be presented and priced separately.

$5,000/month
Three months · $15,000 total
Start the Fit Assessment →
REQUEST A PROGRAM FIT ASSESSMENT

See Whether the 90-Day Model Fits Your Firm.

Share enough context for Key Shore to understand the firm, the current marketing system, and the decision that needs to be made. If the 90-day program is not the right fit, we will say so.

TO CHECK YOUR FIT

Tell us about the firm, current marketing investment, support structure, performance concern, and the decision leadership needs to make.

Request a Free Intro CallOr explore the Audit Framework →
Thank you. Your request has been received. Key Shore will review the information and follow up regarding fit and the most useful next step.
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