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THE 90-DAY LAW FIRM MARKETING SYSTEM

Turn disconnected marketing into a measurable growth system.

In 90 days, Key Shore identifies where your law firm is losing qualified opportunities, addresses the highest-impact gaps, and gives leadership a system built around consultations, signed cases, and revenue.

Built for established consumer law firms with active marketing, real lead flow, and decisions that cannot rely on guesswork.

ONE CONNECTED OPERATING MODEL
01
DiagnoseFind the leaks, blind spots, and conflicting signals.
02
FixAddress the two highest-impact priorities.
03
OperationalizeInstall the scorecards, accountability, and next plan.
The problemMarketing activity without a reliable operating system.
→
The outcomeClear priorities, cleaner measurement, and accountable execution.
BUILT FOR THE NEXT STAGE

The 90-day engagement is for the space between where your marketing is and where the firm needs to go.

You should not have to diagnose whether the answer is better tracking, stronger campaigns, a new channel, a finished project, or an internal hire before asking for help. Identifying the real need is part of the work.

Key Shore becomes your agency for 90 days, takes responsibility for the highest-impact priorities, and helps leave the firm with a stronger foundation for whatever comes next.

01 · BUILD
Create dependable campaigns.

Build evergreen acquisition programs that can keep producing qualified opportunities beyond a short promotion or launch.

02 · FIX
Strengthen the foundation.

Repair tracking, reporting, conversion paths, campaign structure, and other gaps before the firm makes a larger investment.

03 · FINISH
Get important work completed.

Give internal leadership the bandwidth and expertise to move delayed campaigns, launches, cleanup, and measurement projects forward.

04 · PREPARE
Get ready for what comes next.

Prepare to hire in-house, add locations or practice areas, increase advertising, or hand a stronger system to the next marketing leader.

HOW THE MODEL WORKS

A focused 90-day engagement, not another open-ended agency retainer.

We begin with the whole marketing system, then narrow execution to the work most likely to improve decision-making and performance. You leave with completed priority work and a practical system your team can continue using.

DAYS 1–30

Diagnose the system

Review channels, vendors, tracking, lead quality, intake, reporting, and the decisions leadership is trying to make.

  • Marketing and vendor inventory
  • Tracking and attribution review
  • Lead-quality and intake analysis
  • Baseline and priority map
DAYS 31–60

Fix the priorities

Select up to two implementation priorities based on evidence, business impact, and what can be meaningfully improved within the engagement.

  • Focused implementation
  • Vendor and team coordination
  • Measurement cleanup
  • Weekly decision support
DAYS 61–90

Operationalize growth

Turn the work into a repeatable leadership system with clear KPIs, ownership, review rhythms, and the next six months mapped.

  • Executive scorecard
  • Accountability framework
  • Operating manual
  • Six-month growth plan
THE FIXED CORE

Every engagement starts with the same essential diagnostic.

The model does not assume paid media, SEO, intake, or your website is the problem. It finds the constraint first.

✓ Marketing and vendor inventory
✓ Tracking and attribution review
✓ Lead-quality analysis
✓ Intake and conversion analysis
✓ Channel performance review
✓ Executive KPI baseline
✓ Priority and opportunity map
✓ Vendor and team accountability
IMPLEMENTATION PRIORITIES

The diagnosis determines where we go deeper.

After the diagnostic, we select up to two priorities. This keeps the engagement focused enough to finish meaningful work instead of producing a long list of recommendations nobody implements.

01

Paid Media

Google Ads, LSAs, campaign structure, targeting, and spend decisions.

02

Tracking & Attribution

Connect sources, consultations, signed matters, and revenue more reliably.

03

Lead Quality & Intake

Find where qualified opportunities are being lost before the signed case.

04

Website & CRO

Improve key paths, conversion friction, message clarity, and action points.

05

Vendor Accountability

Clarify expectations, reporting, ownership, and the decisions vendors must support.

06

SEO & AI Visibility

Prioritize visibility work around actual demand and business relevance.

WHAT YOU LEAVE WITH

A working management system, not a presentation that disappears into a folder.

→ Marketing Performance Diagnostic
→ Source-to-Signed-Case Measurement Map
→ Implemented work across two priority areas
→ Executive Marketing Scorecard
→ Vendor and Team Accountability Framework
→ Marketing Operating Manual
→ Six-Month Growth Plan
→ Final Leadership Presentation
A STRONG FIT

Built for established firms with something real to improve.

  • Active marketing and meaningful lead flow
  • Existing agencies, vendors, or internal team members
  • Enough data to evaluate what is working
  • A consequential budget, vendor, or growth decision ahead
  • Leadership willing to provide access and act on evidence
NOT THE RIGHT FIT

Not a broad creative project or unlimited execution retainer.

  • A brand-new firm with no lead or performance history
  • A full rebrand, social media program, or new website build
  • A request for guaranteed rankings, leads, or revenue
  • Unlimited channel execution within a fixed engagement
  • An organization unwilling to share access or involve decision-makers
ONE SYSTEM, EVEN WITH MULTIPLE PARTNERS

You do not have to fire your agencies or rebuild your team.

Key Shore works across the existing ecosystem. We diagnose the full picture, implement the work we directly control, and give vendors and internal owners clearer expectations, measurements, and accountability. The goal is not to become another disconnected vendor. It is to make the system work together.

COMMON QUESTIONS

What law firm leaders usually want to know.

Is this an audit or an implementation engagement?

Both. The first phase diagnoses the full system. The next phase implements up to two evidence-based priorities. The final phase installs the management system and roadmap.

Do we have to replace our current agency?

No. Key Shore can work alongside current vendors and internal team members. If a vendor issue is uncovered, leadership will have clearer evidence and expectations for deciding what to do next.

What if we need more than two priorities fixed?

The engagement ranks the full opportunity set, completes the two highest-impact priorities, and maps the remaining work into a practical six-month plan.

What happens after the 90 days?

The engagement ends after 90 days and does not renew automatically. Your firm can continue using the operating system internally, give the roadmap to existing partners, or discuss a separately scoped ongoing engagement with Key Shore.

INVESTMENT

One clear price for the complete 90-day engagement.

The program combines diagnosis, focused implementation, and a practical marketing operating system. The agreed project scope defines deliverables and responsibilities before the engagement begins; the commitment is three months, not an open-ended retainer.

THE 90-DAY LAW FIRM MARKETING SYSTEM
$5,000per month
Three $5,000 payments · $15,000 total · no automatic renewal
✓Marketing performance diagnostic
✓Implementation across up to two priority areas
✓Executive scorecard and accountability framework
✓Marketing operating manual and six-month growth plan

The $5,000 program fee is due at the beginning of each of the three months. Advertising spend, third-party software, and work outside the agreed scope are excluded. Any additional work is quoted separately and requires approval.

Request a Free Intro Call
START WITH FIT, NOT A SALES PITCH

Find out whether the 90-day model fits the decisions your firm needs to make.

Request a Free Intro Call

We will use the conversation to understand the firm, the marketing system, and whether this engagement is the right next step.