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À LA CARTE SERVICES & ENGAGEMENT OPTIONS

À La Carte Services. The Right Support for Your Firm.

Choose a focused audit, ongoing oversight, or standalone SEO, AI Search, and paid-media management without committing to a larger program. For broader implementation, explore our 90-Day Law Firm Marketing System. Scope and pricing are tailored to the work, with clear proposals before we begin.

AUDITS & INDEPENDENT OVERSIGHT

See what is working, what is being missed, and what to fix next.

Audit engagements diagnose and prioritize. They do not quietly become unlimited implementation retainers.

One time$2,500

Focused Audit

One defined channel or business constraint examined in depth.

  • PPC, SEO/AEO, tracking, intake, CRO, attribution, or reporting
  • Findings and risk analysis
  • Prioritized remediation roadmap
  • Executive review session
Best for: A firm with one urgent question or a suspected weak point.
Recurring oversightCustom proposal

Quarterly Full Audit Program

A complete quarterly review that measures progress and finds the next constraint.

  • Four full-system reviews each year
  • Quarter-over-quarter performance comparison
  • Updated priorities and recommendations
  • Quarterly executive review
Best for: Firms that want recurring accountability without monthly management.
Recurring oversightCustom proposal

Rotating Monthly Audit Program

One specialty examined deeply each month, creating a complete diagnostic cycle.

  • PPC, SEO/AEO, analytics, CRO, intake, and strategy rotation
  • Monthly findings and action priorities
  • Working session with decision-makers
  • Cycle adjusted to the firm’s biggest risks
Best for: Complex programs that need disciplined, staged evaluation.
Recurring oversightCustom proposal

Monthly Marketing Oversight

Continuous independent monitoring and strategic direction across the marketing system.

  • Monthly cross-channel performance review
  • Tracking and reporting checks
  • Agency and vendor accountability
  • Emerging-risk identification
  • Leadership review call
  • Prioritized monthly action plan
Best for: Leadership teams that need an experienced, independent view without outsourcing execution.
90-DAY SYSTEM & À LA CARTE MANAGEMENT

When recommendations alone are not enough.

À la carte · managed serviceCustom proposal

SEO & AEO Ownership

Ongoing ownership of one organic visibility program.

  • SEO and AI-search strategy
  • Technical and on-page priorities
  • Content and authority direction
  • Measurement tied to qualified demand
À la carte · managed serviceCustom proposal

Paid Platform Ownership

Ongoing ownership of one advertising platform.

  • Google Ads, Meta, LSAs, or TikTok
  • Campaign strategy and management
  • Lead-quality and conversion analysis
  • Reporting connected to business outcomes

Advertising spend is paid directly to the platform and is not included.

HOW TO CHOOSE

The engagement should match the decision—not the largest available package.

01One known problem?

Start with a Focused Audit.

02Unsure what is holding growth back?

Choose a Full Marketing Audit.

03Need recurring accountability?

Use quarterly, rotating, or monthly oversight.

04Need the problems fixed?

Choose the 90-Day System or managed service.

COMMON QUESTIONS

Pricing and engagement FAQs.

What does an audit include?

Every audit includes evidence-based findings, prioritization, practical recommendations, and a review session. Exact access requirements and deliverables depend on the selected audit.

Does an audit include implementation?

No. Audit pricing covers diagnosis, analysis, and the action roadmap. Implementation can be added through a defined project, the 90-Day System, or an ongoing managed service.

Can an audit review an existing agency?

Yes. Key Shore can independently review strategy, execution, tracking, reporting, lead quality, and whether an agency’s work aligns with the firm’s business goals.

How is additional scope priced?

Additional platforms, locations, practice areas, websites, or complex reporting needs are evaluated when defining the engagement. Any additional fees and responsibilities are set out in a custom proposal before work begins.

Can we begin with an audit and continue into implementation?

Yes. The audit remains valuable as a standalone engagement. If implementation support makes sense, Key Shore will recommend the smallest appropriate next engagement rather than assuming a long-term retainer.

START WITH THE RIGHT QUESTION

Let’s identify the right level of support.

Bring the decision, concern, or growth goal. We’ll determine which engagement fits—and whether Key Shore is the right partner.